By Daniel Wolfe
September 18, 2015
Montreal, QC – The Canadian division of Skechers, a global leader in performance footwear, has announced its partnership with Montreal-based fitness trainer Emerson Turnier.
The partnership will see Skechers become the official performance footwear supplier of Mr. Turnier. The parties are working together on a web series of free and informational self-paced fitness training videos, which will be targeted towards men and women, 18-60 years of age. The message through this web series will speak to those who share a common goal: stay fit, stay active, and maintain a healthy and enjoyable lifestyle.
Skechers line of high performance footwear, branded as Skechers Performance, includes the “GO” series of ultra-lightweight and comfortable shoes for running, walking, and golf.
“We are excited about this partnership with Emerson, who represents the ‘real athlete’ in everybody. Grassroots marketing is an important initiative for us, and our exposure gained through working with Mr. Turnier will certainly help us spread the word in this somewhat new, high performance territory for Skechers in Canada” explains Laurent Sirois, Marketing Coordinator & Brand Lead for the Skechers Performance Division.
Emerson Turnier, who runs his “Turnier Cross Training” business out of Studio Adonnics in Montreal, says “Skechers has provided me with a great chance to represent their brand, act as a positive ambassador for their products, and positively impact my clients’ performance by recommending new footwear that I have personally tested and can confidently vouch for.” He added, “…these are some of the lightest and most comfortable shoes I have ever worn, I can’t wait to put some miles on them!”
Skechers and Mr. Turnier launched the first episode of their web series in October, 2015. Videos can be found at http://emersonturnier.com/blog/ and on the Turnier CrossTraining YouTube channel (http://bit.ly/1LjJksn).
About Skechers USA Inc.
A two-billion-dollar global leader in the high performance and lifestyle footwear industry, Skechers USA, Inc. designs, develops and markets more than 3,000 styles for men, women and children. Skechers’ success stems from its employees, high-quality, varied product offering, diversified domestic and international distribution channels, and targeted multi-channel marketing.
The company offers two distinct footwear categories: a lifestyle division which includes Skechers Memory Foam and the charity line BOBS from Skechers, and Skechers Performance which includes Skechers GOrun and Skechers GOwalk footwear. Through licensing agreements, the company also offers branded apparel, bags, eyewear, toys, and more.
Celebrity product endorsees for Skechers’ collections include the world famous drummer Ringo Starr, multi-platinum recording artists Demi Lovato and Meghan Trainor, model and actress Kelly Brook, TV personality Brooke Burke-Charvet, legendary quarterbacks Joe Montana and Joe Namath, baseball stars Pete Rose and Mariano Rivera, and boxing great Sugar Ray Leonard. In addition, elite marathon champion and Boston Marathon winner Meb Keflezighi, elite runner Kara Goucher, and pro golfer Matt Kuchar represent the Skechers Performance Division.
The Company sells its footwear in department, specialty and independent stores, as well as through more than 1100 Company-owned Skechers retail stores and online at skechers.com. Beyond the United States, Skechers product is available in more than 120 countries and territories through an international network of subsidiaries in Canada, Brazil, Chile, Japan, and 27 countries in Western and Central Eastern Europe, as well as through joint ventures in Asia and distributors around the world.
Headquartered in Manhattan Beach, California, Skechers is traded on the New York Stock Exchange under the symbol SKX.
To learn more about Skechers Performance, follow them on Facebook, Twitter and Instagram:
About Emerson Turnier
Emerson Turnier, 2nd degree Black Belt and former USKBA World Amateur Kickboxing Champion, started his business “Turnier Cross Training” or “T.C.T.” in 2012. Emerson is a full-time professional personal trainer and fitness instructor with an extensive athletic background in karate and kickboxing and has been working with a variety clients of all ages with different needs and goals for the past 3 years. Through personal training, group training, corporate engagements and public speaking, Emerson shares his experience and expertise to promote the core values of respect, fitness, and a healthy lifestyle. For more information, please visit emersonturnier.com and follow Emerson on Facebook, at facebook.com/turniercrosstraining.
Skechers Performance™ offre une vaste collection de chaussures et de vêtements technologiquement avancés pour la course, la marche, l’entraînement, et le golf. Notre devise est GO COMME JAMAIS AUPARAVANT® et notre objectif est de fournir des produits les plus innovants sur le marché aujourd’hui et dans l’avenir.
Skechers Performance™ conçoit et produit une vaste collection de chaussures performantes technologiquement avancées. Notre ligne Skechers GOrun a reçu de nombreux prix de la presse de la course. Et maintenant, nous sommes le commanditaire de chaussures et de vêtements officiel du Chevron Houston Marathon. De plus, des athlètes d’élite à travers le monde compétitionnent avec nos produits incluant le meilleur marathonien en Amérique, Meb. Celui-ci a établi plusieurs records personnels avec les produits Skechers GOrun en plus de nous prodiguer un avis d’expert sur le développement du produit. Nous recherchons constamment les dernières innovations et technologies pour améliorer nos chaussures les catégories de produits multiples, y compris la marche, l’entraînement, le golf et la course en sentier. Notre objectif est de vous fournir les meilleures chaussures sur le marché.
GO COMME JAMAIS AUPARAVANT® est notre mantra. Et vous verrez exactement comment nous le vivons en suivant nos mises à jour ici sur Facebook.